The Forbidden Grain - Reclaimed
Once called "forbidden rice" across ancient Asian civilisations - reserved exclusively for royalty and healers because of its extraordinary medicinal rarity. India's own ancient texts reference black rice for its restorative power. Amrit Krishi revives this variety from Jharkhand's untouched, mineral-rich red laterite soils, nurtured through Amrit Krishi traditional farming method and enriched by Amrit Mitti and Amrit Jal. Preserved for centuries beyond the reach of commercial hybridisation, each grain is a living relic of India's most prized food heritage.
Ancient Medicine. Modern Evidence.
1. Anthocyanins - the highest concentration found in any rice variety - combat oxidative stress, reduce systemic inflammation, and protect against lifestyle disorders including cardiovascular disease and metabolic syndrome.
2. Low glycaemic index (Low GI) supports stable blood sugar, making it ideal for diabetics and weight management.
3. Iron supports healthy blood and oxygen transport - especially important for women and growing children.
4. Vitamin E and B-complex vitamin sustain energy metabolism, skin health, and nerve function.
5. Natural fibre feeds a healthy gut microbiome and supports cholesterol regulation.
6. Emerging research also links black rice anthocyanins to improved cognitive function and liver protection.
Sun-Dried, Hand-Pounded & Bran-Intact
1. Processed using age-old sun-drying and hand-pounding methods that preserve the grain's natural aroma, deep earthy flavour, and full nutrient strength.
2. Never polished, waxed, or treated with additives - the black-purple hue is entirely natural anthocyanin pigment in the intact bran, not colouring.
3. SOP-certified at every stage: Moisture ≤14%, 100% unpolished bran retention, zero wax or polish, free from artificial preservatives and foreign matter.
4. The bran layer - the very layer commercial processing destroys - is the source of Black Rice's entire medicinal value.
The Most Nutrient-Dense Rice on Earth
1. 100% unpolished Black Rice - single ingredient, nothing added, nothing removed.
2. The deep purple-black colour is produced entirely by anthocyanins concentrated in the natural bran layer.
3. Retains Vitamin B6, B12, and E, along with calcium, iron, zinc, and natural dietary fibre.
4. Contains more anthocyanins - making it one of the richest plant sources of this protective compound.
5. Natural plant-based protein content is also higher than white or brown rice, making it a genuinely superior whole grain.
Where Royalty Meets the Everyday Table
1. Black Rice is the only grain that is simultaneously a medicinal heirloom, a visual showstopper, and a complete nutritional upgrade - all in one bowl.
2. Its deep purple colour transforms every dish it touches: khichdi, pulao, rice bowls, black rice kheer, sushi, and porridge all become visually distinct and nutritionally elevated.
3. For the health-conscious home cook, it is a daily ritual of nourishment.
4. For the chef, it is a premium ingredient with natural theatre. Fermented as pakhala or kanji, it unlocks probiotic benefits. Cooked as a simple dal-bhaat substitute, it silently upgrades the most ordinary meal.
5. Whether for managing diabetes, recovering from illness, supporting pregnancy, feeding children, or simply eating better - Black Rice asks nothing more than to be cooked and trusted, as generations before us did.
